Augmented Reality

Augmented reality

Augmented reality is the way to describe the set of technologies that allow a user to visualize part of the real world through a technological device with graphic information added by it. This device adds virtual information to the existing physical information, in other words, a virtual part appears in reality. In this way, tangible physical elements are combined with virtual elements, thus creating an augmented reality in real time.

Elements necessary to access augmented reality

In order to project images in augmented reality, it is necessary to have devices that have a series of elements.

Camera: it is the device in charge of capturing the image of the real world, for example, the smartphone camera.

Hardware: The processor makes it possible to combine the real image with the virtual image.

Software: is the computer program responsible for managing the entire process of combining the real image with the virtual one.

Screen: it is the element where the images are shown in augmented reality.

Trigger: It is a real-world element that the software must recognize in order to display the virtual information associated with it.

Marker: reproduces the images processed by the hardware and where the 3D model will be displayed.

Internet connection: it is necessary so that the information from the real environment can be sent to the remote server, while the virtual information associated with it is retrieved.

Uses of augmented reality

Architecture and construction

Augmented reality applied to architecture creates a mixed reality in which the superposition of plans and renders can be visualized on the ground and measurements can be obtained in real time. Without a doubt, a new way of dealing with architectural design.

Marketing and publicity

Augmented reality in marketing and sales is fully established. Thanks to it, more visually attractive campaigns can be developed for the user, in addition to offering a greater degree of participation and immersion. This increases the impact of advertising strategies and increases the conversion of users to customers.

In medicine

You can use the Accuvein application, which is based on augmented reality to find the veins more easily, virtually projecting them on the patient's body.

In the entertainment

In video games, to be able to find physical objects in the real world, or to show different types of images and simply in the search for a building and as a virtual map. Some of the most common video games can be Pokemon Go!, Ingress or Minecraft Earth.

In education

Elements 4D is an application that allows you to recognize the markers in some figures to superimpose images on the chemical elements of the periodic table.

 

In addition, augmented reality in education can be helpful for both students and teachers.

In summary, augmented reality provides different ways to see the world around us and provides alternatives for learning, entertainment and advertising.